George Bodenheimer was hired at ESPN in 1981 into the mailroom and ended up leading the company as president through some of its most dynamic years of growth and expansion from 1998-2011. His new memoir “EVERY TOWN IS A SPORTS TOWN: Business Leadership at ESPN, from the Mailroom to the Boardroom”, with Donald T. Phillips (Grand Central Publishing) has just been released and he discusses with Ric.
From 1998-2011, Bodenheimer served as president of ESPN and oversaw years of rapid growth and the company’s expansion around the globe and across virtually all media platforms. He helped shepherd the company through new ventures, new technologies and helped broker new-era broadcast deals that would transform it from a cable television channel to a multimedia juggernaut. These are the stories from the trenches. From day-to-day operations to billion-dollar negotiations, attempting to stay ahead of the competition and never be complacent, while making the right decisions for the company, for the staff and to serve sports fans. Anytime. Anywhere.