Ric talks with Arnold Donald, the CEO of Carnival Corporation, the world’s largest cruise company and first-time Big Game advertiser.
His thoughts on his company’s first-ever Super Bowl TV commercial – and how he thinks his TV ad did compared to the rest of the game’s advertisers.
Carnival Corporation was part of a big trend that saw several first-time advertisers in the Super Bowl. Now that Carnival Corporation’s ad aired, does Arnold Donald think it was worth the investment? What does he think of feedback from advertising experts and the social media world? Would the CEO consider doing an ad again in next year’s Super Bowl?
To involve consumers, Carnival Corporation invited consumers to provide input on the company’s four ad concepts by taking part in a marketing challenge.
Visit www.WorldsLeadingCruiseLines.com to check out rough cuts of the four TV commercials. One lucky person who voted will win a cruise a year for life, which will be announced this week.
