Thanks to generations of fans over the course of 52 years, the Hess Toy Truck is one of the most in-demand and popular toys of the holiday season year after year. It sells out every year before Christmas and, last year, it sold out the earliest it ever has, by Dec. 8.
Ric catches up with Justin Mayer, General Manager of Hess Toy Truck. He’ll unveil the new truck and tell you why it’s a popular tradition and what makes the toy so special.
Each year, Hess releases a new model of the Hess Toy Truck, improving on innovation, design and durability, and always with batteries included. The design of the truck is kept a secret until it is revealed, as it was this year on November 1. The toy is so popular that it sells out every year before Christmas. This year will be the first year that the Hess Toy Truck will be sold exclusively online, completing the iconic toy’s transformation into an online-only phenomenon.
2016 Hess Toy Truck Now Available Exclusively Online www.hesstoytruck.com