How are virtual reality, artificial intelligence, and interactive technology transforming the way we experience entertainment?
On This Week in America with Ric Bratton, author and immersive entertainment expert Michael Mascioni explores the exciting innovations changing theme parks, museums, attractions, and leisure facilities around the world.
In his book, Expanding the Immersive Landscape in Leisure Facilities, Mascioni examines the rapidly evolving world of immersive experiences and how emerging technologies are creating new opportunities for entertainment, education, storytelling, and human interaction.
From virtual reality and augmented reality to artificial intelligence, projection mapping, drones, and haptic technology, the entertainment industry is moving beyond traditional attractions toward experiences that allow visitors to become active participants.
During the interview, Michael Mascioni discusses:
- How virtual reality and augmented reality are changing entertainment experiences.
- The growing influence of artificial intelligence in theme parks and leisure facilities.
- How museums and attractions are using interactive technology to engage visitors.
- The evolution of location-based entertainment and immersive storytelling.
- The role of mixed reality, drones, projection mapping, and haptic technology.
- How immersive experiences can encourage social interaction and personalized entertainment.
- What the future may hold for theme parks, museums, and entertainment destinations.
Mascioni also explores innovative entertainment environments and attractions that are redefining the visitor experience, including the growing popularity of interactive destinations such as Meow Wolf and AREA15.
Whether you’re fascinated by technology, interested in the future of entertainment, or curious about how immersive experiences are changing our world, this conversation offers an engaging look at the next generation of leisure and entertainment.
About This Week in America
This Week in America with Ric Bratton features interviews with authors, experts, innovators, and fascinating personalities from around the world. With more than 20,000 interviews throughout his broadcasting career, Ric Bratton brings audiences informative and entertaining conversations covering technology, health, business, personal development, books, and much more.
Discover more fascinating conversations with innovators and experts on This Week in America with Ric Bratton, available through major podcast platforms and YouTube.

