Tag: Trade Shows From One Country To The Next

TRADE SHOWS FROM ONE COUNTRY TO THE NEXT – SECOND EDITION by Larry Kulchawik

“Trade Shows from One Country to the Next” delves into international marketing, with a focus specifically on global trade show differences and distinctions. Rather than concentrate on details about marketing per se, this book focuses on the needed adjustments-mental, physically and otherwise-when marketing a product/service through tradeshows from one country to the next. Although dedicated […]

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