The Hess Toy Truck has been a beloved tradition for millions of families for over the past 51 years. And the new design of the Hess Toy Truck has just been released. Ric Talks with the General Manager of Hess Toy Truck, Justin Mayer.

One of the longest running toy brands on the market, this year’s Hess Toy is a Fire Truck and Ladder Rescue. It will be available for sale online starting Sunday, November 1 at for $30.99 with free standard shipping and 5 Energizer® batteries included. Key features of the Fire Truck include a high powered searchlight, four realistic sounds and a movable ramp & fire nozzles. The Ladder Rescue features a rotating extension ladder, push-activated motor, and working lights.

Hess is adding a new surprise this year: 100 lucky customers will find an individually numbered Silver Edition Fire Truck and Ladder Rescue when they open their 2015 Hess Toy Truck package. It’s the same exact model as the Hess Fire Truck and Ladder Rescue but a special version of it that’s not for sale, but rather hidden in only 100 random boxes of the regular toy truck!

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