“Social Impact Travel” with the Carnival Corporation

Come aboard and experience a groundbreaking new way of traveling!

“Social Impact Travel” combines fun of travel with rewards of giving back.

Carnival Corporation – the world’s largest cruise company – is launching a new and very different category in the travel industry on a large scale that’s never been done before!

Ric Talks to Tara Russell, who is leading this exciting new venture – Fathom.

Travelers will sail on a 7-day round-trip cruise out of the Port of Miami next year and head to The Caribbean. Tickets go on sale in June. Depending on passions and skills, travelers may spend up to three days on specific activites in each community. From education to the environment to economic development, travelers will work alongside locals to help improve their lives. Travelers will receive specific training during their journey – providing an understanding of what the needs are for the people in the community.


Prior to Carnival Corporation, Russell was Founder and CEO of Create Common Good (CCG), a non-profit social enterprise that provides training and employment to refugees and a wide variety of other populations with barriers to employment. Russell created CCG in 2008 in order to use food to change lives by empowering for self-sufficiency through a creative food-production social enterprise production model.

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