Whether launching a global career or rallying people in far corners of the earth to a cause, YouTube connects and entertains the world. People around the world are now watching a billion hours of YouTube’s incredible content every single day, and they don’t just view a popular video, they remix, share, parody, and build a fan community that extends far beyond the watch page.
YouTube’s annual Rewind reveals the list of the top ten trending videos that captured the spirit of the year and were celebrated by people around the world.
This year was full of surprises and pop-culture phenomena that represents the amazing variety of creativity brought to YouTube each day. To determine the top videos of the year, YouTube looked at the many ways people interact with videos to identify the ones that everybody was talking about in 2018.
Kevin Allocca is the Head of Culture & Trends at YouTube, where he has spent over 8 years tracking popular video phenomena and managing trending content initiatives. He is YouTube’s expert on the intersection of web video and global culture and his TED Talk on “Why Videos Go Viral” has been watched over 2 million times. His book, VIDEOCRACY: How YouTube Is Changing the World . . . with Double Rainbows, Singing Foxes, and Other Trends We Can’t Stop Watching,which explores YouTube’s most interesting trends and the impact of video on our culture, was published by Bloomsbury in 2018.