Raise Capital on Your Own Terms: How to Fund Your Business without Selling Your Soul by Jenny Kassan

Fund and Fuel Your Dreams!

You’re an entrepreneur with a great idea. But your business needs money. So, do you max out your credit cards, borrow from friends and family, and do everything yourself? Or do you make a devil’s bargain with some venture capitalist who’ll demand a tenfold return and could easily take your business out from under you?

No and no! You don’t have to bootstrap, and you don’t have to sell out! Jenny Kassan says the landscape of investment capital is far larger and more diverse than most people realize. She illuminates the vast range of capital-raising strategies available to mission-driven entrepreneurs and provides a six-step process for finding and enlisting investors who are a match with your personal goals and aspirations. The plan you create will inspire you, excite you, and help you achieve your dreams!

Jenny has over two decades of experience as an entrepreneur and attorney and is certified as a coach by the International Association of Women in Coaching.

She has helped her clients raise millions of dollars and raised over $1 million for her own businesses.

Jenny earned her J.D. from Yale Law School and a masters degree in City and Regional Planning from the University of California at Berkeley.

Jenny serves on the Securities and Exchange Commission (SEC) Advisory Committee on Small and Emerging Companies. She submitted the petition to the SEC that led to the passage of the 2012 JOBS Act and was present at the White House signing ceremony.

Before becoming a securities lawyer, Jenny worked for eleven years at a nonprofit community development corporation in Oakland, where she served as staff attorney and managed community economic development projects including the formation and management of several social ventures designed to employ and create business ownership opportunities for low-income community residents.

Jenny is the President of Community Ventures, a nonprofit organization dedicated to promoting the economic and social development of communities. She also co-founded the Sustainable Economies Law Center, a nonprofit that provides legal information to support sustainable economies.


Updated: March 7, 2018 — 9:44 am

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