Extreme Entrepreneurs: Steve Jobs and Jesus Christ by Tracy Emerick, Ph.D.

The book explores the soul and how it projects to others. Two examples, Steve Jobs and Jesus Christ, are examined for what each did as an “extreme entrepreneur,” to provide a position that has changed and will continue to change humankind. In his words, Steve Jobs provided technology that provide a “bicycle for the mind,” putting complex technology in the hands of the non-technical masses. Jesus Christ converted living in fear to living in love as a way to tap the God within each of us.

The author is a very busy retired individual. He has authored two marketing books, operated a direct marketing agency for twenty years, and spent ten years in marketing and business development consulting. While writing this work, he served as a state representative, moderator of his church, and chair of his town’s planning board. He has taught at several universities at the graduate level. He has been married to his wife for fifty-three years, has two children and five grandchildren. His education includes a BA in philosophy, a master’s in business administration (MBA), and a PhD in business administration.

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